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Fractional Marketing
& Strategic Advisory

For Boutique Firms 

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Shape the way
your firm is seen.

Aperture Arc gives boutique and regional professional services firms executive-level marketing leadership. I align your firm's true expertise with high-impact positioning, modernized brand presence, and build business development infrastructure that actually drives firm growth—without the overhead of a full-time CMO.​

 

What I Do

The work starts with focus. What actually makes you unique. What your audience needs to see. Where your messaging and materials fall short of the work itself.  From there, I bring clarity, polish, and structure to how your business shows up—across your website, messaging, proposals, client communications, business development efforts, and AI-enabled tools.​​

 

Who I Work With

I provide fractional advisory for boutique and regional firms that need senior help with branding, business development strategy, and the systems that support growth — without hiring a full-time marketing leader. Whether you need a sharper narrative, more sophisticated promotional tools, or better systems behind your marketing and business development, I help make the full picture clearer.

01

Growth

Strategy

Define where you want to grow, what sets you apart, and how to turn that into a focused business development strategy.

02

Brand

Presence 

Translate that strategy into a clear, distinctive market presence across your messaging, website and materials.

03

Marketing Infrastructure 

Build the systems, processes and tools that keep your marketing and business development efforts moving.

25+ years building strategies for AmLaw and boutique services firms.

90%
Partner adoption of new business development system after 18 months

300+
Pitches & RFPs led per year 

40%
Pitch win rate achieved  within two years


(917) 579-7690

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