Fractional Marketing
& Strategic Advisory
For Boutique Firms

Shape the way
your firm is seen.
Aperture Arc gives boutique and regional professional services firms executive-level marketing leadership. I align your firm's true expertise with high-impact positioning, modernized brand presence, and build business development infrastructure that actually drives firm growth—without the overhead of a full-time CMO.
What I Do
The work starts with focus. What actually makes you unique. What your audience needs to see. Where your messaging and materials fall short of the work itself. From there, I bring clarity, polish, and structure to how your business shows up—across your website, messaging, proposals, client communications, business development efforts, and AI-enabled tools.
Who I Work With
I provide fractional advisory for boutique and regional firms that need senior help with branding, business development strategy, and the systems that support growth — without hiring a full-time marketing leader. Whether you need a sharper narrative, more sophisticated promotional tools, or better systems behind your marketing and business development, I help make the full picture clearer.
25+ years building strategies for AmLaw and boutique services firms.
90%
Partner adoption of new business development system after 18 months
300+
Pitches & RFPs led per year
40%
Pitch win rate achieved within two years

